A picture of my shoes

People talk about how “wealth is quiet”...

I honestly think this is one of those garbage motivational quotes.

It’s just cringeworthy, but no matter, it is undeniably apparent for SOME people.

Let me preface this, I am not some rich ass mf who has a supercar to flex, but I am way better off than the average Joe.

Most people my age would waste every single penny on overpriced designer, huge flashy watches, and Instagram story-worthy travelling.

Me?

Well, here’s my main shoes:

A pair of Air Force 1’s that are around 4 years old. In the first 2 years of owning this specific pair, I had the same exact pair (a couple years old) but they got covered in cement after some garden landscaping with my dad.

Whether the gym, running, visiting friends/family, or going shopping… These are the shoes.

Sure, Travis Scott Jordans exist, Nike releases special editions frequently, and StockX is a click away…

But I find materialism pointless (to a degree).

Like I said, most people would blast their money on this shit if they had the chance - actually, they do it with credit apps like Klarna anyway so my point doesn’t really matter..

What really matters is that these types of things are in demand.

Possessions can be the financial downfall of man…

But also a neat money-making tool for those who know how to position possessions.

Let’s call it that, possession-positioning.

I frequently do this in copy for the make money online (MMO) space, one of my secrets to good click rates and, somewhat, open rates.

What this involves is leveraging desirable possessions as emotional chess pieces to get readers emotional.

I did this with a Rolex once, using it as a tool to get the reader to take action, which would help them get a Rolex.

I talked about how it would feel having one on your wrist, how much attention and respect it would command, and also how it feels knowing idiots on the internet have 5 of them in their luxury penthouse bedroom.

From a simple material possession locked behind a monetary barrier, I managed to create an opening of emotion, specifically, desire.

And in that moment in time, in that email that was taking up their full screen, in that state of mind…

The only thing to do was click and find out how they could get a Rolex.

Obviously positioned to sell a course, but you get the idea.

Make the reader imagine what it would be like having a desirable possession; the attention, the respect, the success…

Then? Take it away from them, remind them of the pain that is “not owning” this possession.

And to get things extra spicy, circle back to the happiness but this time frame it on others who they hate.

This is essentially like:

• Putting your reader in a room with what they want

• Forcing them outside to look through the window at what they want

• Then filling the room with their enemies who now get to enjoy what the reader wants

• And providing a solution that gets them back into that room

If they were never in the room, why would they want to get back in?

It’s this positioning that makes possessions desirable, because you let the reader enjoy it only to strip it away and provide the only solution back.

Food for thought - use it in your next email.

Peace,

Presley

P.S. Okay, first step in actually making money with this is obviously having a client - you can guarantee yourself a client by doing 2 things: 1) never giving up and 2) marking copy in the community so that you get so good at copy no one can say no (marking copy will 10x the speed you learn btw)