Big Ron was right

“Everybody wanna be a bodybuilder…

…But nobody wanna lift this heavy ass weight!”

If you don’t know who’s iconic line that is, I clue you in…

Ronnie Coleman - 8x Mr.Olympia, Bodybuilding Hall of Famer.

“Are you a fitness guru now Presley?”

As much as some of you would need that, no…

But as you’re about to find out…

This quote couldn’t be closer to the truth of copywriting (and online business in general).

Let me explain…

So Ronnie Coleman was a man of pure dedication - day in and day out he put the work in.

Even while serving as a police officer, he was training and dieting nonstop for his shows.

Fueled by ambition in its purest form, nothing could stop him.

But let’s fiddle with history a little bit…

Let’s say Big Ron, during his time as a cop, took it easy on bodybuilding, only making progress towards his goal on weekends or extended periods of time away from work.

Would he have won 8 Mr.Olympia’s in a row?

(Tied with Lee Haney for most consecutive wins btw)

Not a chance.

So why do so many “copywriters” think they can get away with minimal effort?

While expecting maximum results?

Once again…

Everybody wants to be a bodybuilder, but no one wants to lift that heavy ass weight.

That heavy ass weight in your case?

Actually putting in the work to make it as an entrepreneur in 2025.

Because let’s be honest…

Doesn’t everyone want that business owner lifestyle?

No boss, nice car, massive mansion…

Obviously.

But how many people do you think are going to put in the work?

A very select few - hopefully including you.

Go ahead and lift that heavy ass weight that 99% of your competition won’t.

Do that and you just can’t fail, seriously…

You only fail if you give up.

So either put the work in or cry about it when you're making my Mcflurry at 2pm on a Tuesday after I’ve just come back from a supercar road trip across Italy with my business partners…

Okay that was long-winded, I’m trying to drill it into your head.

So now instead of attacking you to motivate you, I’m going to show you what’s possible if you just put the work in:

I got that 20 minutes ago…

From a guy that was speaking with 4 other copywriters:

If I was slacking 24/7, not on my A+ game when it comes to copywriting, and overall, not a driven individual…

I wouldn’t have clients just land on my lap…

And I wouldn’t be in the position I’m in right now with all the other work I’ve done.

All this and more because one day I decided to lift that heavy ass weight.

Do the same - listen to Ronnie.

Get after it,

Presley