Learn this or forever fumble the bag

I’ve been checking out some copy in the community recently…

And I’m surprised that most people, despite tons of practice, are still making the same stupid mistake.

Honestly, that’s underselling it…

It’s probably one of the worst mistakes you can make when writing copy, and you’d probably be surprised to hear it has nothing to do with the act of writing.

Let me take you back to when I was writing emails in the life coaching niche.

I was working with a unique client who had a unique offer; helping end self-sabotage for BUSINESS OWNERS and HIGH PERFORMING INDIVIDUALS so they could make more money in business and be a better person for their family.

(Yes, all caps. It’s important for what I’m about to say)

Now, the way I signed this guy was quite the tale itself. All you need to know is I sent this guy an email to send out and it performed pretty well compared to his average stats. Double open rate and triple click rate if I remember correctly.

But it was quite a generic email, nothing too fancy. Just something I knew would work.

Anyways, I did as anyone else would as a beginner - replicate what performed well.

Oh my…

What a mistake.

Next 2 emails?

FLOPPED.

I’m talking as low as his previous open and click rates, about 20% and 0.5% respectively.

Luckily, the guy didn’t question it as he was out of the country attending some sort of mastermind and didn’t have too much time to check through his backend thoroughly.

What was I doing wrong?

Afterall, I replicated what worked on the fir-

Oh wait…

It was “generic”.

I was replicating generic copy not suitable for this audience.

So I actually put my brain to use; did some research, studied his audience (I went as deep as stalking their socials since I had the data), and took some notes on how I could get this specific audience emotionally engaged in an email.

And what do you know?

The next email I sent out (which was built on the foundation of strong market research) performed extremely well.

I remember the stats exactly because I screenshotted it and used it to show off to another client.

71% open rate, 3% click rate.

That’s the type of stats clients are looking for.

So if you want to stop making the mistake of writing copy way out of whack for your clients (or potential clients) audience…

And make sure you don’t fumble the bag like I almost did…

Here’s something so powerful that your emails will become SWAT snipers in your niche

Basically guaranteeing you don’t fall victim to the one mistake everyone else is making (pssst… They’re you’re competition, it’s usually best to outperform them).

Enjoy,

Presley

P.S. Reply to this email with something you want me to cover in the next few days (if it’s outreach, you can fuck off)