Slick talking your way into client’s phonebooks

Yeah, so this is the outreach email…

True story:

A while back in my copywriting career – and I mean a WHILE – I reached out to a guy who had great lead magnets, a high-quality offer, an okay social media presence, and a decent landing page.

But his emails?

Not doing too well…

His welcome was missing that “welcome energy” and was very upfront about everything, weakening first impressions (because this was TOF - Top of funnel - below his lead magnets promoted via organic).

So what does any copywriter in his or her right mind do?

You betch’ya… REACH OUT!!!

Now, this was a time in my career where I was just testing out different scripts that were apparently going to get me 5 clients every month. Although I didn’t believe those lies, I still wanted to use a specific script I knew about because my character and abilities (slick talk bread from a wild British upbringing where racist jokes roll of your grandfather’s tongue like rhymes) would let me take more advantage than most other copywriters.

The only downside was exactly that…

Most, if not all, copywriters doing cold outreach at this time were using the same script or similar. And this lead? A good one to reach out to.

But that didn’t deter me one bit, so I sent my message.

Within a few hours, I got a response…

“You’re welcome man”

I’m in…

Time to deploy my super slick talking abilities so I can secure mysel-

2+ messages

My eyes shoot wide open…

“What have you got for me”

“Copywriting, video editing, or something else entirely?”

Now, if you think that’s the end of the story, you’d be mistaken…

Most copywriters would just fold at this point; reveal their hand, cash in their chips, and head home with a beer in the right, fistful’a rage in the left.

But not yours truly… (meaning me, if you’re illiterate)

No…

I somehow managed to conjure up the most disgustingly powerful amalgamation of my social knowledge from the depths of my immense marketing mind bread from months on end of persistent practice, relentless reading, and sickening skill building; everything was falling into place at this one exact moment like my whole day, scratch that, WEEK had been building up to it like a crescendo beaming from me, Presley, a copywriter about to absolutely and utterly mind control this poor, unsuspecting prospect like no one had ever seen before, ultimately, bagging myself the immense win that is getting an email copywriting retainer… Can’t wait to hear it????!!!!

MY RESPONSE REAVEALED:

“?”...

Literally “?”...

Perhaps the funniest moment in my career…

Made even funnier by the fact that:

1. I redeemed this (you’re about to find out how)

2. I started working for the guy

3. I Beat 2 other copywriters for the job

4. I Got to shame a “professional” copywriter who’s ESP management was so poor I almost crashed out

Now, would I suggest you do the same?

Probably not…

Because what followed was the most evasive dialogue exchange in my life. More so than what I’d say to  enforcement officers (basically low tier police in the UK) when they were trying to get the details of me and my friends back in the day.

Some detail:

I basically ran hoops around this guy denying that I was offering anything. Honestly, I felt like I was being interrogated.

After a few messages back and forth, I asked him how business is since he was on the subject concerning service offers…

And he said he’s currently talking to a copywriter, and has another one on speed dial.

I said to him, and this is important for the punchline later, “I have a friend who does this sort of thing, I could actually link you guys up if you want?”

The response: “Sure”

A second response: “Can he handle emails specifically? I’d really like to get things moving again with those.”

My answer, confidently: “Yeah he’s a killer writer if I say so myself”...

…“Want me to drop his @ for you?”

“That would be great”, he replied.

People I’ve told this story always think I’m lying when I say…

I literally dropped my own @.

What followed?

A simple “Thanks” in response.

Passive aggressive… I must have struck a nerve.

So?

I left him on seen.

Basically a mic drop in dm format.

It remained that way for a week…

Until I sent him a revised landing page better than his original one.

Which he then wanted me to sign into his systems and change…

And also write his emails…

And get a rev share…

And also rebuild his entire sequencing…

And, as well as all that, get on a call with him to discuss long term partnership.

All thanks to the simple power of having slick talk.

AKA charisma.

AKA be fucking funny, whitty, stand-out, interesting, intrigueing, poweful, etc etc

Basically, not a weirdo like I’ve seen some people write outreach messages.

He LIKED the fact that I was funny and unique enough to flat out lie to his face, and have the comedic idea to drop my own @.

I wouldn’t recommend replicating this, however, it brings to attention the simple power of being funny.

Just thought this story would be cool to share on a larger scale, maybe lighten the day of some of you, and to most importantly spread the good word of slick talk.

Stay cool and you’ll get paid.

Peace,

Presley

P.S. Click here for some super secret (do not share btw) outreach sauce that will most likely sign you your next, or first, retainer client. You’ll also get an inside look on how I personally use my charisma to my advantage. If you want to see a subject line and opener that signed me a high-paying one off job, all you have to do is click here.