That special email I promised...

Yo what’s jigglin’ my homies

I was driving to the barbers earlier for my 2nd haircut in the last 14 days and I realized something…

I’ve never actually spoken about this huge opportunity that’s staring you right in the face (which you probably haven’t realized yet) in these emails…

Or anywhere really.

Anyway…

Even though it’s quite a craze among a certain demographic, that being older coaches and consultants, and comes off to them as a good thing…

It’s ultimately a huge problem, which YOU as a copywriter have the ability to solve.

And btw, No.1 rule of making money online? Find a problem, learn how to solve it, and then get paid to solve it.

Now, as a copywriter you already know how to solve copy-related problems, and you’re yearning for that little number in your account to tick up.

But while 95% of copywriters, if you can call them that, have tricked you to focus on solving the usual problems for the usual demographic…

(C’mon bro, I know you want to sign mfs like Iman, Brez Scales, Nathan Nazareth, etc.)

The other 5% are having a field day going after MILFs middle-aged female entreprenuers and older dudes who have had either hairline surgery or Turkey teeth (who both sell info).

“Okay Presley, that’s cool and all but why?”

Well for some reason these types of people operate on a different plane of info money existence.

One where they don’t know shit about selling.

How do I know this?

Their websites are garbage. Go look at some older coaches, mostly in the dating or marriage niche.

They have bland ass websites with “copy” that was defnitely briefed to the writer to be “personal, uplifting, and unique”. AKA “Gay, Gay, and Gay”

This shit don’t sell a dime. 

They prioritise looks and personality over optimisation and sales.

THIS is the problem that you can solve.

Now, does this mean pitching these people who have shit websites with the type of copy you’d see on a trading or ecom offer? 

No, respect the audience and the niche.

I mean, you kind of have to see it to know what I mean…

So here’s your task:

Find some coaches from the older demographic who are clearly not optimising the copy on their website, reach out to them, give them free value fixing the website copy, then pitch whatever the fuck you want.

Older people are way more receptive to free value too.

10’s only season, sorted,

Presley

P.S. I have what I call “The Black Book” (picture below). I think I bought it when I got my first free client, so quite a while ago. It basically contains notes from my learning journey all the way up until I started making good money. That includes paid resources, countless hours of YouTube, exhausting sessions of analysing copy, and much more (like the outreach script I pioneered that signed me a client 3 days within discovery). Let me know (and be honest), would you want to read it? Hit reply and give me answer.