The $2.8 TRILLION industry using DIC

Alright…

Hello, good morning, good afternoon – all that shit…

(Also, side point, why tf do so many gurus say “happy wednesday”? Or any day of the week. It’s a pattern that’s getting on my nerves because it seems like they don’t know how to open a sales email properly.)

Anyway, you’re here because you want to know about the 13-figure industry using DIC.

Now, I’m not just going to tell you what industry uses it and where…

I’m also going to tell you how and why.

But first…

An introduction to the industry:

Media and entertainment…

You know, as weird as those Hollywood elites are, they have a pretty good sense of DIC. Well, not the actors, more so the publishers and advertisers. (Who are probably behind the majority of trafficking anyway)

Answer honestly…

What was the last trailer for a movie, TV series, or game that intrigued you?

Well, there’s a reason it did.

Because trailers actually use DIC.

Don’t believe me?

Give this a watch and come back to this email.

Finished?

Okay, let’s get into breaking it down:

Without hesitation, the trailer kicks off with an unknown chick running from/to something and gapping an entire street 15 stories high. This, as you may know, is not a common occurrence outside of watching spice zombies traverse the Birmingham city centre. (Essentially UK crackheads)

But there’s a reason the editors and publisher actively chose to start out with this scene…

It evokes so much mystery that the viewer is inclined, consciously or subconsciously, to keep watching in order to find out:

• What she is running from or to

• Why she has the gymnastic, supernatural ability of a crackhead zoinked off his gourd

• And if she is a villain or a hero (black suits are normally associated with villains)

This mystery is what gets people hooked. It serves as the disrupt that captures attention because the reader needs to know the resolution.

Questions appear in their mind… And they need answers.

The only way to do that?

Keep watching.

Now, Warner Bros could have used a handful of scenes from the movie to create this mystery, but what they didn’t want to do is start off with some bland opener like a conversation or slow walk down a corridor from the movie. Since the franchise was new at the time, they needed to jump straight into it, head-first into action and mystery.

(They could have opened up with the lobby shootout, helicopter, or interegation scene)

So now you’re hooked, you need to know what's going on.

But the trailer has a purpose…

Get you to watch the movie.

Is a 10-second clip enough to do that?

No, so the plot is hinted at (not revealed, which is important) in order to get you on the edge of your seat.

INTRIGUE!

Actors are shown, plot is hinted at, and you feel like you kind of know what’s going on…

Kind of.

That’s the key. If the movie revealed all the details, there would be no point in watching.

Just like there’s no reason to reveal everything about your product.

But then comes the click.

Now, for movies and media, this can be a range of things.

Go to the cinema, stream online, pre-order, etc etc

Whatever it is, it’s always a very clear and easy to follow process.

That’s important - it’s clear.

Now…

Go see what other ads you can spot copywriting in (hint: it’s all of them).

Cya,

Presley

P.S. It’s of my belief that a copywriter could write the perfect ad for any product without a single word spoken or written besides the brand/product name and CTA at the end. How? The LF8 (google it).

P.P.S Go check out Pol’s new outreach video if you haven’t already