The Disturbing reality of “copywriting”

Alarm blaring, family rushing around…

Up and down the stairs frantically getting ready for work…

(You just want 5 more minutes, but can’t get any peace thanks to the hustle and bustle right outside your room)

By now you’ve fully awoken, and the dread of another Monday starts to build…

But before it comes to fruition…

You reach for your phone, hit snooze, and re-angle your pillow after a brief index and thumb eye rub.

This is it…

Your 5 minutes to scroll - the last barrier between you and the morning you dreaded the night before.

And so it begins…

You’re transported to a world of raris, racks, and rolexes.

Not of your heroes… y’know, the copywriters you look up to?

But instead of little kids running dropshipping stores, memcoin trading, and laughably risky business models.

“Pfft, probably rented.”

“Does he even pay tax?”

“I bet he owns Fiji water…”

You tell yourself it’s all fake.

But some part of you still wonders:

“Am I doing this wrong?”

Because while you're grinding through free value, clients ghosting you, and dead-end sales calls…

These kids are flexing their Shopify dashboards and literally turning memes into 5, 6, even 7 figures…

They call themselves “Entrepreneurs”.

But really? They’re taking the easy route.

No real skills. No depth. No character.

Meanwhile, you’re learning how to write, market, and sell.

How to think strategically.

How to understand people so deeply that your words make them move.

Literally pull out their credit card for fucks sake!

That takes time.

It’s not easy.

It’s not supposed to be.

Copywriting - a REAL business - isn’t for people looking to get rich in 30, 60, or even 90 days.

It’s for people who want to build a skill.

A skill that lasts a lifetime.

If that’s the path you’re on - or want to be - I respect it, so there’s something for you at the bottom of this email.

But I’d like to say…

There are some real killers out there in the dropshipping space, the trading space, etc.

But most of what you see is blown out of proportion.

Focus on yourself and growing the business you're passionate about - don’t throw out your values just for easy wins.

(Pssst… It’s way more fun when hard work pays off)

Anyway, link below takes you directly to something that kicked off my copywriting journey.

I’ve formatted the first page or so of my ‘Black Book’ into a google doc.

Check it out

Or don’t, and miss out on discovering the email techniques that got me started on writing killer emails.

Get after it,

Presley

P.S. Looking forward to Monday? Yeah, thought so. That’s why you should read this.