The goal doesn’t care

Okay, that was a bit of a harsh start.

(I’m not always like this)

... let me explain.

Yesterday I was in my living room,

Happy-drunk thanks to New Year's champagne,

Celebrating the start of 2025 with my loved ones.

And since my life has changed massively in the past few months…

…thanks to our one and only, copywriting…

I felt kinda nostalgic and decided to check my DMS from the past

(Usually a bad idea)

Ya’ know, just to feel the breeze of the good old days

Which, btw...

Had nothing of good.

You can already imagine what was there:

100s of failed outreach attempts…

Pissing people off…

All got me feeling like a door-to-door sales kid:

Who instead of selling warm, house-baked cookies,

was selling his dignity online. 

Ahhhhhhh…

The sweet, sweet life of an aspiring copywriter.

As Elon Musk once said:

“ Being an entrepreneur is like eating glass and staring into the abyss “ 

Thank god I have a crazy community to rely on nowadays…

Because:

Outreach—and copy in general—stopped haunting me so much

(and turned into something I mastered)

Once I understood this:

The earlier you separate your feelings from the outcome you’re receiving,

...the earlier you’ll start adding 0’s in the bank.

And guess what?

The best-kept secret in the copywriting space,

That will turn you into a cracked, word-wizard in no time...

Is to forge yourself into a stone-cold mf, a master of monotony if you will...

Who by acquiring tunnel vision and applying the learning cycle that made me who I am today

...could be balling by June.

So…

What are you postponing your dreams for?

Speed. Action. We get things done.

You either do it—or you don't

2025 is yours if you truly want it.

Now get up and do it.

Speak soon,

Pol

PS: Why are you still reading this? I thought you had something to prove. Go.