Your copy’s a snooze fest

Look…

No one wants to read copy that sounds like it came from a robot.

I don’t care if you're writing an email, caption, or landing page.

If it reads like a damn manual, you've already lost.

Look, writing a good piece of copy can be tough.

It's easy to fall into the trap of sounding all stiff and formal.

That neverending zone where you're trying to sound “professional”.

You start typing and suddenly it sounds like you're reading a corporate script.

Boring as hell, and your audience won’t even make it past the hook. 

But here’s the secret:

You don’t need to be perfect…

You don’t need to be stiff…

You just need to sound like yourself.

So, let’s ditch the “professional” gay robot vibes and get real with it.

Forget the whole “I hope this email finds you well” thing. 

Cut the fluff.

Get straight to the point.

Talk to the reader like you are talking to your friends… make it sound like an actual conversation

When you text your friends, do you say, “I would like to inform you…”?

Maybe if you're gay…

But any normal person would say something like, “Yo beast, you need to check this shit out.”

That’s the energy you want in your copy.

You don’t have to be fancy.

You just need to be real.

Throw in some jokes or sarcasm.

No need to overthink it.

Also… 

GET TO THE POINT. (Seriously, I can’t stress this shit enough.) 

Keep your sentences short and punchy.

No one has time or the attention span to read sentences that are longer than a Monday morning after a weekend bender.

If your sentence looks like it could use a diet, put it on one…

1 thing I notice all successful people have in common is being able to simplify their concepts 

No more 600-word emails…

Don’t make people read through 69 different ways of saying the same thing.

The point is to get in, and get out.

Not to bore them with pointless fluff. 

People are more likely to pay attention to your copy if it’s fun to read.

So listen up:

stop trying to sound like a polished, robotic version of yourself. 

People want you. 

They want relatability . 

They want someone who talks like they’re having a beer with a friend; not like they’re delivering a PowerPoint.

Now…

Go crush it, beast.

Write like you’re talking to your boys. 

Make ‘em laugh, 

Make ‘em think,   

And make sure they’re not yawning halfway through.

Catch you later,

Nick